Target Audiences

 Target Audiences

• Primary
• Secondary
• Tertiary

Consider: G.R.A.C.E

Gender

Race

Age

Class - socio-economic - social and economic situation (spending power)

Ethnicity

We might also consider:

• Psychographics - personality traits and interests
• Geodemographics - local geographic and cultural impact
• Sexual orientation

Psychographic profile of Audiences

Mainstreamers - The largest group of people. Tend to be conventional and conformist of todays society. They tend to follow the latest trends. They seek security

Aspirers - Materialistic and geared towards image and appearance. Typically younger people as there is emphasis on persona and fashion. They seek status.

Succeeders - Usually have strong goals and a good work ethic. They can be quite confident and have good organisation. They seek control.

Resigned - Rigid in their ways and usually stick to one thing. Also may have authoritarian values. Interested in past and tradition so typically refers to older people. They seek survival.  

Geo Demographic profile of audiences

• Segment audiences by where they live (ie home address or school)
• Use location data to assume wealth of audiences
• Filter local advertising to advance demographics (like income, home ownership, race/ethnicity, and family structure) through location data

My own Demographic

Gender: Female

Race: White British

Age: 16

Class: Socio-economic : C2

Ethnicity: British

Geo-demographics: Northern/Suburban London