Research
Research Types of research Primary Secondary Collecting new data through direct contact with people through interviews, focus groups and surveys Examples Interviews Focus groups Surveys Questionnaires Advantages / Disadvantages High level of validity Biased Might only be asking a small group (both advantage and disadvantage) More reliable data If face to face (focus group) you can ask for more detailed explanations Focus groups - can show prototypes of visualisation diagrams Creating/Sharing surveys and questionnaires can be free and easy to send to people Relies on existing data and information published on the internet, magazines or other reliable sources Examples Internet Magazines Books TV interviews that have been rewritten Articles Advantages / Disadvantages Gathering research is free. Its all easily accessible Unreliable Doesn’t have an validity Research dates might be out of date - It might be reflective of th...